{"id":1767,"date":"2022-02-04T10:32:22","date_gmt":"2022-02-04T10:32:22","guid":{"rendered":"https:\/\/macrimasa.com\/?page_id=1767"},"modified":"2022-02-04T10:36:40","modified_gmt":"2022-02-04T10:36:40","slug":"mission-and-strategy","status":"publish","type":"page","link":"https:\/\/macrimasa.com\/?page_id=1767&lang=en","title":{"rendered":"Mission and Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1767\" class=\"elementor elementor-1767\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e46c75f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e46c75f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-454eb00\" data-id=\"454eb00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7e2c0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7e2c0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-588af7d\" data-id=\"588af7d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6891ba8 elementor-widget elementor-widget-text-editor\" data-id=\"6891ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">MISSION AND STRATEGY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1050a elementor-widget elementor-widget-text-editor\" data-id=\"cb1050a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\">Walk the road to success together<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e72b8 elementor-widget elementor-widget-text-editor\" data-id=\"28e72b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on a deep understanding of the needs and behaviour of the customer and the market, listening to their opinions, suggestions and new ideas, at MACRIMASA GROUP we want to build strong and lasting relationships with our customers, as well as seek leadership within our challenges. To achieve this, we are committed to innovation as the key to offering a product with high added value. A competitive product that will make our customers more competitive and, in this way, we will walk the road to success together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-25fbc31\" data-id=\"25fbc31\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585b490 elementor-invisible elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"585b490\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-585b490\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"585b490\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"macrimasa-pharma-laboratories\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-9261\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Macrimasa-Pharma Laboratories<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9261\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"macrimasa-pharma-laboratories\"><p>This division focuses on the research, development and marketing of Medical Healthcare Technology, which markets medical devices, diagnostic systems and reagents whose main objective is to improve people&#8217;s health in the hospital environment.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"macrimasa-vet-laboratories\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-9262\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Macrimasa-Vet Laboratories<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9262\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"macrimasa-vet-laboratories\"><p>At present, we are constantly working on the research and development of products for the veterinary sector. Our aim is to provide real solutions to the new needs of animal health. The constant communication with the veterinary clinician helps us to carry out this work.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"macrimasa-healthcare-laboratories\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-9263\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Macrimasa HealthCare Laboratories<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9263\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"macrimasa-healthcare-laboratories\"><p>Medical Technology Division that commercialises material for aesthetic medicine centres and hospitals, geriatric centres, assisted reproduction units, emergency, rescue and diagnosis, whose main objective is to guarantee the reliability of the values of our products.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"macrimasa-academy\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-9264\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Macrimasa-Academy<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9264\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"macrimasa-academy\"><p>MACRIMASA ACADEMY is the MACRIMASA GROUP&#8217;s digital innovation centre that contributes to the development of new digital capabilities to help demonstrate, transfer and share knowledge to our clients, based on its skill centres focused on digital technologies and their applicability to medical and business results.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"macrimasa-hub\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-9265\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Macrimasa Hub<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9265\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"macrimasa-hub\"><p>MACRIMASA HUB promotes an Open Innovation programme to accelerate innovation in the era of disruption It is the first corporate accelerator of human and animal health startups in Spain Through open and collaborative innovation, we explore the co-creation of solutions and new sustainable value propositions to the strategic challenges of the company and the challenges of the different business units of the company through the combination of internal knowledge and the capabilities provided by the best startups. The startups that participate in the I&#8217;MNOVATION programme co-develop pilot projects together with experts from the company for three months for their validation in real market environments, a period in which they have the collaboration, mentoring and financing of the MACRIMASA GROUP for their execution.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c6e84 eael-dual-header-content-align-center elementor-widget elementor-widget-eael-dual-color-header\" data-id=\"61c6e84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-dual-color-header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-dual-header\">\n\t\t\t\t<div class=\"title eael-dch-title\"><span class=\"eael-dch-title-text eael-dch-title-lead lead solid-color\">Business<\/span> <span class=\"eael-dch-title-text\">Areas<\/span><\/div>\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5a5bd elementor-widget elementor-widget-image\" data-id=\"7c5a5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/macrimasa.com\/wp-content\/uploads\/2022\/01\/pexels-jacob-colvin-1761279-1-1-1-1-1-1-1.jpg\" class=\"attachment-large size-large wp-image-1503\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MISSION AND STRATEGY Walk the road to success together Based on a deep understanding of the needs and behaviour of the customer and the market, listening to their opinions, suggestions and new ideas, at MACRIMASA GROUP we want to build strong and lasting relationships with our customers, as well as seek leadership within our challenges. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1767","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/macrimasa.com\/index.php?rest_route=\/wp\/v2\/pages\/1767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/macrimasa.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/macrimasa.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/macrimasa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/macrimasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1767"}],"version-history":[{"count":4,"href":"https:\/\/macrimasa.com\/index.php?rest_route=\/wp\/v2\/pages\/1767\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/macrimasa.com\/index.php?rest_route=\/wp\/v2\/pages\/1767\/revisions\/1771"}],"wp:attachment":[{"href":"https:\/\/macrimasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}